How To Enter Offers

From the dashboard, click Offers on the left hand menu. Once on the offer page, you will see the Add New Offer form on the right hand side.

Fill out all of the fields and click the green save button once completed.

Offer Name – Simply put in the name of the offer.

Niche Tag – These would be the same tags from the Lists. Add the tag(s) that will allow your offer to show on the correct lists.

Offer Weight – The higher the weight, the more importance Send Planner will give to this offer when scheduling.

The system takes the highest weighted offers and schedules to the best lists as long as it doesn’t violate any of the list rules (frequency, etc.). If you make an offer with too low a weight, it may never get scheduled. A good practice is to put your “bottom” offers into weighted groups.

It would be better to have 12 offers weighted 5 than having 6 weighted 5 and 6 weighted 4 because the 4’s may never get scheduled depending on how many 5+ offers there are. Whereas the system would choose from all the 5’s randomly and you will get more varied sending.